Norman Pattiz is the Executive Chairman of PodcastOne which is a popular advertiser-supported network in the podcast industry in America. Podcast one’s new research show indicated a dramatic increase in propensity, product awareness and perception to purchase products.
Edison Research Results
There were five major consumer brands on national levels that participated in this study across five different service and product categories. On Feb 9,2017,Norman Pattiz and Tom Webster, Vice President of Strategy at Edison Research announced the results of the comprehensive studies by comparing the advertising tests results. This new study was conducted from June 2016 and revealed that there was a positive impact of brand call advertising and intention to purchase.
On behalf of PodcastOne, Edison Research also had three separate studies in order to determine the effectiveness of advertising for the five national brands. Some brands were well-known but aimed at launching new messaging while other brands that were not well known aimed at increasing trials and awareness. The results of the campaign studies showed an increase in the willingness of people to buy the brands hence the podcast audience were receptive.
About PodcastOne and Edison Research
PodcastOne is the largest leading network with over 340 hours of audio on-demand programming.Podcastone leads in national podcasts for sales and marketing. The radio network features personalities of high-profiles such as Bill O’Reilly, Laura Ingraham, and Dr. Drew Pinsky. Learn more about Norman Pattiz: http://fortune.com/2014/12/18/serial-is-small-podcastone-is-building-a-podcasting-empire/
Edison Research,on the other hand, is the leading podcasting researcher that conducts surveys to provide clients with strategic information. Edison Research leads in the provision of exit polling for customers and conducts research on a face-to-face basis.
About Norman Pattiz
Norman Pattiz serves as the chairman and founder of PodcastOne since June 23,2016. Norman is also Westwood One’s founder which is the largest radio provider and network of news entertainment, sports in the Broadcast Industry. In 2010, Courtside Entertainment located in Los Angeles was created by Mr. Pattiz and two years later, PodcastOne was launched in 2009.
Pattiz also serves as the chairman of the Lawrence Livermore and Los Alamos National Security Laboratories. Norman is also a Regent of the University of California.
Former President Clinton appointed Norman to be on the Board of Governors Broadcasting in America in 2002. Norman was inducted into the Hall of Fame for National Radio and was awarded the Giants of Broadcasting Award by the Library of American Broadcasting.