How Using Different Strategies Made Organo Gold Successful

In 2008, Bernardo Chua founded Organo Gold with business associate and co-founder Shane Morand. Choosing to promote their coffee and tea products on a foundation based in science, this team also has what they have termed as a Scientific Board of Advisors. They also utilize a research lab through one of their partner companies, to verify the organic makeup of the products sold under the Organo Gold label. The single most highly promoted ingredient contained within their products is ganoderma. This natural ingredient comes from a mushroom grown in select regions of Asia.


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In addition to using a different type of marketing strategy to promote coffee and tea products, the leadership team behind Organo Gold also chose to use a different method of sales. Rather than making their products available through traditional retailers, they decided to use the talents of independent distributors. In order to optimize the growth potential for their distributors, this company allows sale of products in more than 50 countries. They also offer a variety of sales plans designed to fit the different objectives their distributors have. These plans include seven different ways to earn money and increase growth potential.


As a company headquartered in British Columbia, Canada, Organo Gold had more than 400,000 independent distributors who were actively promoting their products in 2016. In 2013 this company was named by Direct Selling News as the 55th biggest company with direct sales. At that time the company had a revenue of more than 200 million dollars. Although associate members who join as independent distributors have many opportunities for growth, they also become part of an organization that gives back to the community through their partnership with the OG Cares Foundation, which helps to improve the lives of young people through a commitment to education and care.

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