Lori Senecal is the Global CEO of CP + B (Crispin Porter & Bogusky), which is an ad agency working with some of the world’s top brands. Her success has been attributed to her mindset of taking risks in order to produce great results for the firm’s clients. HerL contribution to the firm is in her creative nature, as she sees creativity as being something of a habit. In her role, she has produced great results in many of the campaigns that Lori has worked with.
In one instance, she advised Kraft on promoting their removal of artificial ingredients from the Macaroni and Cheese product. Initially, there was hesitation to advertise that artificial ingredients were removed, but this changed after sales of the new product remained steady at 50 million units. The promotion of the change was done through a news story, which received a billion impressions without cost.
Lori has had a long and distinguished career in Advertising, which has included her launching her own agency called TAG Ideation. In this capacity, she was able to work with some of the biggest brands in the world. Watcher’s, Sprint, and Nabisco count among some of the many companies whom she has worked with. This was until joining DDB Worldwide, as a Chief Marketing Officer. Lori was also recognized by Adweek as being one of the top 100 leaders in the marketing field.
Lori Senecal is passionate about entrepreneurship, and frequently mentors young people looking to become entrepreneurs – even incubating startups which her employees have pitched. She is an expert in online advertising, and in digital strategy. This means that she is able to provide the necessary creative direction in order to get ideas off the ground. Currently, she is responsible for managing the international offices for CP + B which is focused on continual global growth. Her impact has been felt across the business, influencing the company’s culture. Follow her on Twitter
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